How Social Media Can Help You Find a Partner Brand
How Social Media Can Help You Find a Partner Brand Heading link
The Harvard Business Review published an article, “How Social Media Can Help You Find a Partner Brand,” written by Siddhartha Bhattacharyya, Professor of Information and Decision Sciences, Pankhuri Malhotra, Assistant Professor of Marketing at the University of Oklahoma, and Mark C. Bolino, David L. Boren Professor and the Michael F. Price Chair in International Business at the University of Oklahoma’s Price College of Business.
Focused on the topic of brand management, research presented in this article suggests that social media data can be a useful tool to identify high-potential brand partners, as well as to gain insight into both your own customer base and that of your competitors.