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Making the Market for Beet Bars


Sofia Sanchez, MBA ’16, is a dietitian working with Austin Robinson, who earned his PhD from UIC in rehabilitation sciences. Sanchez and Robinson have spent the last year carving out a niche in the market for their beet-based protein bar, BeetStrong, which took second place in the 2016 Startup Challenge at UIC Business. The full story on Sanchez’ and Robinson’s startup process can be found in the latest East Meets West edition of UIC News.