Metlife Insurance Review
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Kim Moon, Marketing Senior Lecturer. Department of Marketing was featured in WalletHub’s piece about Metlife Insurance review. Moon comments, “Time may elapse, but memories endure forever. That was certainly the sentiment for MetLife’s nostalgic advertising campaign for well over 30 years. Starting in 1985, MetLife used the affable Charlie Brown and Peanuts characters in their ads. Until the year 2000, these beloved characters evoked powerful associations for the storied brand. Many MetLife consumers grew up watching the cartoon or reading the classic comic strip.”
Modified on October 01, 2021