Sheen Kachen
Doctoral Student in Business Administration: Marketing Emphasis
Department of Marketing
Pronouns: She/Her/Hers
Contact
Building & Room:
UH 2232
Address:
601 S. Morgan St. Chicago, IL 60607
Email:
CV Link:
Related Sites:
About
Sheen Kachen is a consumer behavior researcher with a quantitative methodological orientation and wide-ranging skillset. With a highly interdisciplinary academic background, she aims to integrate a variety of theoretical perspectives in her research and teaching. Her dissertation defines and dissects the need for attention (NFA) with the goal of establishing a robust research pipeline investigating attention and consumer behavior. She is well-established in the classroom and teaches undergraduate courses MKTG 469 (Global Marketing) as well as MKTG 462 (Marketing Research).
Selected Publications
- Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A., & Orzan, M. (2024). Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables. Journal of Marketing Communications, 1-22.
- Petrescu, M., Krishen, A. S., Kachen, S., & Gironda, J. T. (2022). AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives. Industrial Marketing Management, 103, 61-72.
- Kachen, S., & Krishen, A. S. (2020). Exploring online comments from a strategic marketing stance to reduce wildlife crime. Psychology & Marketing, 37(12), 1771-1780.
Service to Community
1. Journal of Business Research
2. Journal of Business and Industrial Marketing
3. Journal of Marketing Analytics
4. Journal of Retailing and Consumer Services
5. Psychology & Marketing
Notable Honors
2024, Best Paper Track Award, American Marketing Association (AMA) — Winter Conference
Education
Ph.D. in Business Administration, Marketing Emphasis from the University of Illinois Chicago (2021 to Present)
M.S. in Quantitative Finance from the University of Nevada, Las Vegas (2019 to 2021)
B.A. in Political Economy from the University of California, Berkeley (2016 to 2019)
Professional Memberships
- American Marketing Association (AMA)
- Association for Consumer Research (ACR)
- Transformative Consumer Research (TCR)
Selected Presentations
- S. Kachen, “Blackpink in Your Area: Parasociality and Pop Music Fandom” Poster, 2025 SCP Conference (Las Vegas, Nevada)
- S. Kachen, J. Parker, D. Gal, “If a Tree Falls in a Forest: Establishing a Scale to Measure Need for Attention” Poster, 2024 ACR Conference (Paris, France)
- M. Petrescu, S. Kachen, “The Analytics of ESG Reporting: Toward an Effective Measurement Index”, 2024 ACME Annual Conference (Galveston, Texas)
- S. Kachen, M. Petrescu, “Social responsibility and outcomes of inclusionary zoning policies on homelessness”, 2022 AMA Winter Conference (Las Vegas, Nevada)
Research Currently in Progress
S. Kachen, J. Parker, D. Gal, “If a Tree Falls in a Forest: Establishing a Scale to Measure Need for Attention (NFA)”
J.T. Gironda, J.R. Ferguson, S. Kachen, M. Petrescu, “AI in sales: Research and practitioner insights for the future”