Master of Science in Marketing
Master your marketing skills in as little as one year.
The UIC Business Liautaud Graduate School Master of Science in Marketing Program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position or for business graduates seeking more specialized training in marketing.
Our marketing program offers unique concentrations in multicultural and global marketing and in marketing research in addition to a concentration in advertising and communications. Or you can opt for a general MS in marketing, a flexible option that you can customize to your professional interests.
Info and Careers
This 34-credit hour program can be completed in as little as one year. This program is perfect for recent graduates who are looking to gain business knowledge in an exciting and growing area. For those looking to switch careers, this program provides practical skills in a rapidly growing career field.
Our marketing program takes advantage of our research faculty and couples theory with practical application.
Marketing Core Courses
- Marketing Management
- Marketing Analytics
- Marketing Research
- Professional Presence
In place of a thesis, each student will participate in a capstone course, which involves detailed analysis and problem solving with live cases. Students will work directly with sponsoring organizations and businesses on real marketing projects.
Students choose between three concentrations, Advertising and Marketing Communications, Global and Multicultural Marketing and Marketing Research to complete their degree.
Students may attend full-time or part-time. Students with basic business prerequisites can complete the program in as little as two semesters of full-time study. Students who have not completed the necessary prerequisites can begin in the summer term prior to starting the program in the fall semester in order to complete the program in 12 months of full-time study. Part-time students may begin any semester.
Careers in Marketing
In this program, you will learn how to:
- Develop integrated marketing strategies and solutions that address market challenges and exploit internal organizational and external market opportunities
- Design, conduct, analyze, and utilize market research to aid managerial decision making
- Create effective marketing tactics by configuring, monitoring and managing elements of the marketing mix
- Plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, SEM
- Monitor and forecast marketing and sales trends
- Measure the ROI of marketing programs and by collecting and analyzing data
- Develop, execute, evaluate and present effective digital and social media marketing campaigns
- Use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies
- Tailor messaging and marketing activities to the unique needs of subcultures
- Select and use the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes
- Conduct a brand image/identity research study and analyze the results
Marketing candidates are in high demand. In fact, marketing manager and marketing research analyst are listed as two of the “Top 25 Jobs” by U.S. News & World Report. Marketing manager jobs, with a median salary of $115,750, are expected to grow 12 percent, while marketing research analyst jobs, with a median salary of $60,300 are expected to grow 32 percent.
- Marketing Manager
- Marketing Research Analyst
- Product Marketing Specialist
- Social Media Manager
- Digital Strategist
- Brand Manager
MKTG 572 International Marketing
This course focuses on the marketing of goods and services beyond domestic markets. Learn about distribution, promotion and pricing strategies, socio-cultural differences, and the economic, political and regulatory environments that influence international marketing strategy and decision making.
MKTG 562-563-564 Marketing Research & Analytics
This three-course sequence will show you how to collect and use all types of data (primary and secondary, quantitative and qualitative, analog and digital) to better understand a dynamic marketplace and make effective marketing decisions.
MKTG 567 Digital and Social Media Marketing
Learn how to develop, execute and evaluate effective digital and social media marketing strategies.
Advertising and Marketing Communications
Study and analyze effective marketing tactics by designing, monitoring and managing traditional advertising, social media and digital marketing campaigns.
Marketing Communication and Promotion Strategy
Digital and Social Media Marketing
Global and Multicultural Marketing
Design marketing strategies with an emphasis on incorporating multicultural perspectives into the marketing mix.
International Business Operations
You’ll develop the quantitative and analytical skills to manage key marketing and business decisions as well as measure the effectiveness of sales and marketing tactics.
Marketing Research II
Marketing and Business Intelligence