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Bachelor of Science in Marketing

Marketing is the key to any business.

At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, you will learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

Our faculty bring experience from both practice and research to the classroom and also work with the business community to provide students with opportunities to meet with marketing professionals. A Bachelor of Science in Marketing from UIC will provide you with the skills needed to succeed in a range of marketing careers.

Marketing: the Possibilities Heading link

Since marketing includes a range of activities and is used by businesses and non-profits alike, a marketing degree can be a good fit no matter what type of organization you would like to work for and what kind of role you would like to have.  If you would like to work on how the company communicates with the market and creates brands and products, you may gravitate towards product and brand development or advertising. If you are interested in working directly with a company’s customers and driving sales growth, sales leadership may be for you. Marketing research might be a good fit if you enjoy exploring data in-depth.


A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and social media marketing, marketing research, product management, retailing and sales leadership. Our classes, which are led by faculty with experience from both research and industry, provide both a theoretical foundation for understanding a range of marketing topics, as well as hands-on experiences to allow you to put your skills into practice.

Students in the marketing degree program can choose a concentration for their electives. Options include: Data-Driven Marketing, Digital Marketing and Promotions, Innovation and Design Thinking, Retail and Services Marketing, and Sales Leadership.

For a full list of degree requirements, visit the UIC Catalog.

For a full list of course offerings, visit the Course Catalog.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product or service to the market
  • Use social media to reach potential customers
  • Successfully manage the sales process for a company
  • Analyze consumer trends and buying behavior to formulate a marketing strategy
  • Build and protect a strong brand
  • Develop a new product or service from idea to commercialization

Explore Degree Requirements

In Their Own Words Heading link

Irais Elizarraraz

“I am applying what I learned at UIC Business in my roles as an assistant media planner and entrepreneur. The program not only teaches marketing concepts, but focuses on all components of business: accounting, finance, entrepreneurship, information and decision science, and management.”

Irais Elizarraraz, Razorfish

MKTG 459

Marketing Insights from Qualitative Research

What makes consumers tick? How do cultural trends emerge and why? Answers to these questions and much more can be found using qualitative research methods.

MKTG 479

MKTG 479 Digital and Social Media Marketing

Learn to create, evaluate, and implement effective digital and social media marketing strategies and tactics.

MKTG 485

MKTG 485 Customer Experience Management

This Customer Experience (CX) Management class focuses on how to create and manage customer-centric business practices that generate customer loyalty and set companies apart from the competition

Minors Heading link

There are several UIC Business minors that might complement your marketing degree.

For a full list of UIC Business Minors offered, visit the UIC Academic Course Catalog.

Two examples include:

Business Analytics

This minor will provide you an opportunity to deepen your expertise in data analytics.


Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to a leadership role.

Program Faculty Heading link

American Marketing Association (AMA) Heading link

UIC Business has an active student chapter of the American Marketing Association (AMA). Joining the AMA will provide you with an opportunity to network with other students and alumni, visit interesting companies in the Chicago area, and participate in a range of events that will help you develop your skills as a marketer.

Learn More

Top Employers Heading link

Morningstar at the UIC Business Career Fair

Some examples of companies that employ UIC Business students graduating with a Bachelor of Science in Marketing include.

  • Allstate
  • Aon
  • BDO Digital
  • Best Buy
  • CDW
  • Compass
  • Ecolab
  • General Mills
  • Grainger
  • Groupon
  • IRI
  • Medline Industries
  • Morningstar
  • PepsiCo
  • Robert Bosch
  • Sherwin Williams
  • State Farm
  • Verizon

For more career resources, visit the UIC Business Career Center site.

AI Marketing: UIC Professor Dr. Adam Duhachek Empowers Students with the Skills to Leverage AI Tools Heading link

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