Eda Anlamlier is a fifth-year doctoral candidate in Marketing at the University of Illinois at Chicago. Her research investigates consumer behaviors that can result in alternative forms of status acquisition with or without the help of high-status brands. In her papers, she examines how non-traditional forms of conspicuous consumption (e.g., digital, through rental products), experiential versus material purchases, and access-based consumption alter individuals’ product perceptions. Under the supervision of Professor David Gal, Eda’s dissertation analyzes how conspicuous consumption on social media influences consumption experiences. She presented her research at the American Marketing Association Conference, Association for Consumer Research Conference, and Society for Consumer Psychology Conference. She has personally designed and instructs introductory and global marketing courses. Eda holds a Master’s of Science in Psychology from Koc University, Turkey and a Bachelor’s of Art (Honors) in Management from Bogazici University, Turkey.